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Chapter 13: Environmental Challenges and Emerging Issues for Ireland

Engaging Communities

Work and protection at a local level will contribute to

the overall state of the environment in Ireland.

We need to get more involved locally and be informed

about environmental issues. It is the work and protection

at a local level that contributes significantly to the overall

state of the environment in Ireland. To make progress

on many of the environmental challenges we will need

widespread public engagement and participation. We

have many good examples to build on in Ireland, such as

Tidy Towns, Pride of Place and Green Schools. We all own

the environment and have a responsibility for its care and

protection: after all, our health and wellbeing depend on

it. At the core of this ambition is the need to engage the

public in debating and defining behaviours and citizenship

for a sustainable future. While our current model of

citizenship is strongly rooted in our citizens and related to

culture, there is room to expand our thinking into a more

proactive approach to caring for our local environment,

the preservation and quality of places we live in, and more

joined up social responsibility.

There are encouraging signs that more local and

community-based projects such as the Burren Life

9

and the

Dunhallow Life Programmes

10

can act as template projects

to maintain and improve biodiversity and river habitats

water in sensitive farming areas. Similar programmes

run by Eco-Unesco and An Taisce’s Green Schools are

successfully engaging our young people. The challenge

here is to replicate these types of projects through policy

support and incentives elsewhere across the country in

order to multiply the benefits for the environment.

Final Remarks

Ireland’s economy and economic policy are clearly making

positive moves in relation to planning and have achieved

some limited success in decarbonisation and resource

efficiency; however, there is still considerable scope for

improvement. The economic downturn evidently forced us

to become more efficient as a nation: the challenge now is

whether we can maintain that competitive advantage into

the future. What is clear is that our economic prosperity

is intimately dependent on the quality of, and services

provided by, our environment. The 2014 EU Eurobarometer

survey on environmental attitudes in the EU noted that

83% of Irish people surveyed believed that protection of

the environment can boost economic growth.

11

A future sustainable business model is not just one that

merely stops providing unsustainable goods or services,

9

www.burrenlife.com

10

www.duhallowlife.com

11

www.ec.europa.eu/public_opinion/archives/ebs/ebs_416_fact_ie_ en.pdf

Figure 13.5

DISTRICT - Local Solutions Delivering

Sustainable Futures (Source: EPA)

D

I

S

TR

I

C

T

LOCAL SOLUTIONS DELIVERING

SUSTAINABLE FUTURES

D

ISRUPTIVE

Stop providing unsustainable goods and services;

dramatically reduce dependency on fossil carbon-based

energy solutions; move financial markets from excessive

and short-term rent taking to longer-term sustainable

yield models that balance economic, social and

environmental needs; eliminate environmental harmful

subsidies; reimagine consumerism.

I

NNOVATIVE

New green technologies; new community-based

solutions; better buildings; circular economy; living

cities; implement sustainable transport solutions; use

Green Public Procurement to drive delivery of more

sustainable goods and services.

RELEN

T

LESS

A long-term clear vision and delivery plan with authority

and governance continuity, and a call for lifelong

individual responsibility and accountability.

C

REATIVE

Foster social and environmental entrepreneurship for

sustainability; use corporate social responsibility as an

enabler of change; incentivise more sustainable

behaviours; empower the responsible individual;

stigmatise wasteful materialism.

TR

ANSFORMATIVE

Imagining what “better” is and how to achieve it; new

ideals of citizenship; new values around prosperity and

success; educate to enable; prepare for adaptation;

change behaviours; life cycle analysis for all goods and

services; electrification of transportation.

I

NTEGRATED

Joined-up policy, involving all pillars of society (business,

government and people); urban and rural; eliminating

policy-induced environmental market failures.

S

YSTEMIC

Has to be an “all of society, all of economy” approach;

has to cover how we live, eat, play and work; has to be

funded; has to recognise and balance the dependency

of the economy and society on the environment.